He was born in 1970 in Istanbul. He completed his high school education at Izmir Private Turkish College. He dropped out of university in London. He has worked at Paris, Asymetrix, and Infinity Media, owned by Paul Allen. 

He focused on digital compositing and storytelling. He originally comes from coding. He created hierarchy and algorithms in games that were released by Sierra and EA. He worked as an assistant director in Turkey for 3 years. He has shot many films for Ogilvy Turkey, London and Atlanta, Leo Burnett, TBWA, and Saatchi&Saatchi.

He shot commercials that won 1 Cannes Lions (Ford Champion's League opening films for 104 countries) and Crystal Apple awards. Currently, food design and storytelling films attract his attention.